Brand identity (logo, business card, packaging design)


A niche market of doll collectors


Illustrative but versatile, it's fun and original, very distinguishable.

Project Details
  • Client: Sonia (Vivia - Custom dolls&acessories)
  • Date: 2013

Sonia daily ahestetic can be defined as rockabilly, a subculture with clear reminds to the 50s, this makes her quite recognisable in her niche hobby market.

Mother of two and seasonal worker she found a way to supplement her income creating accessories for dolls (Blythe).

The logo I designed for her is a illustrative version of herself, being her customer used to see her at the local fairs, it was the simplest way to make her brand instantly recognisable.