What made Bianca popular is her approach to enhance beauty in a more natural fashion and less layered than the standard make-up. Her trademark is to consider each client facial structure and deliver a delicate but very sophisticated make over aimed to maximize the confidence and self-esteem by minimizing the amount of products and teaching a few tricks the client can replicate at home.

When I started to design her brand image I wanted to keep this very minimalistic approach to details by utilizing a one line feminine portrait and once accent color to sum up the simple and yet classy essence of her services.